IN SHORT: NONFICTION Review

Few people actually read much of the junk that fills their mailboxes. But in "The Naked Consumer," [Erik Larson], a national feature writer for The Wall Street Journal, manages to make the stories behind those mass mailings into a narrative that is both a highly informative research presen...

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Bibliographic Details
Published inNew York Times
Main Author Boyer, Allen
Format Book Review
LanguageEnglish
Published New York, N.Y New York Times Company 24.01.1993
EditionLate Edition (East Coast)
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Summary:Few people actually read much of the junk that fills their mailboxes. But in "The Naked Consumer," [Erik Larson], a national feature writer for The Wall Street Journal, manages to make the stories behind those mass mailings into a narrative that is both a highly informative research presentation and something of a detective story. He begins by solving a mystery that every one of us has faced at some point: How did they get my name?
ISSN:0362-4331