New Media in Political Marketing of Governor Election (Evidence in East Java, Indonesia)

• Published in: International Conference on Emerging Media, and Social Science
• Main Authors: Fetty Kurniawati, Pawito, Pawito, Muktiyo, Widodo
• Format: Conference Proceeding
• Language: English
• Published: Banyuwangi European Alliance for Innovation (EAI) 01.01.2018
• Subjects: Candidates; Communication; Communications technology; Decentralization; Digital media; Elections; Governors; Information technology; Internet; Leadership; Marketing; Mass media; Political advertising; Political campaigns; Social media; Social networks; Voting; Websites; East Java Indonesia; Indonesia

Two decades of reforms in Indonesia led to the decentralization of leadership. Elections of district heads are a once-in-five-year political event that seizes the attention of the public, especially in the era of information because of the advanced communication technology which available today. One...