New Media in Political Marketing of Governor Election (Evidence in East Java, Indonesia)

Two decades of reforms in Indonesia led to the decentralization of leadership. Elections of district heads are a once-in-five-year political event that seizes the attention of the public, especially in the era of information because of the advanced communication technology which available today. One...

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Bibliographic Details
Published inInternational Conference on Emerging Media, and Social Science
Main Authors Fetty Kurniawati, Pawito, Pawito, Muktiyo, Widodo
Format Conference Proceeding
LanguageEnglish
Published Banyuwangi European Alliance for Innovation (EAI) 01.01.2018
Subjects
Candidates
Communication
Communications technology
Decentralization
Digital media
Elections
Governors
Information technology
Internet
Leadership
Marketing
Mass media
Political advertising
Political campaigns
Social media
Social networks
Voting
Websites
East Java Indonesia
Indonesia
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Summary:Two decades of reforms in Indonesia led to the decentralization of leadership. Elections of district heads are a once-in-five-year political event that seizes the attention of the public, especially in the era of information because of the advanced communication technology which available today. One of the communication technologies that are widely used by leader candidates in election campaigns is the internet, both websites and social media. In the election of East Java governor in 2018, the internet has become one of the communication channels used by the pairs of governor candidates in their political campaign. Therefore, the objective of this research is to give overview of the possible differences and similarities in the implementation of political marketing which done by two pairs of candidates for East Java governor, in terms of website content and the social media which was uploaded during the registration period of prospective candidates until the voting day.
ISBN:9781631907005
163190700X
DOI:10.4108/eai.7-12-2018.2281767