New Media in Political Marketing of Governor Election (Evidence in East Java, Indonesia)

• Published in: International Conference on Emerging Media, and Social Science
• Main Authors: Fetty Kurniawati, Pawito, Pawito, Muktiyo, Widodo
• Format: Conference Proceeding
• Language: English
• Published: Banyuwangi European Alliance for Innovation (EAI) 01.01.2018
• Subjects: Candidates; Communication; Communications technology; Decentralization; Digital media; Elections; Governors; Information technology; Internet; Leadership; Marketing; Mass media; Political advertising; Political campaigns; Social media; Social networks; Voting; Websites; East Java Indonesia; Indonesia
• DOI: 10.4108/eai.7-12-2018.2281767
• ISBN: 9781631907005; 163190700X

Two decades of reforms in Indonesia led to the decentralization of leadership. Elections of district heads are a once-in-five-year political event that seizes the attention of the public, especially in the era of information because of the advanced communication technology which available today. One of the communication technologies that are widely used by leader candidates in election campaigns is the internet, both websites and social media. In the election of East Java governor in 2018, the internet has become one of the communication channels used by the pairs of governor candidates in their political campaign. Therefore, the objective of this research is to give overview of the possible differences and similarities in the implementation of political marketing which done by two pairs of candidates for East Java governor, in terms of website content and the social media which was uploaded during the registration period of prospective candidates until the voting day.