THE IMPACT OF TOURIST BROCHURES IN PROMOTING TOURISM EXPERIENCES AND DESTINATIONS

• Published in: Academica Science Journal, Geographica Series no. 6; p. 44
• Main Authors: Moldovan, Raluca Emilia, Moldovan, Lucian
• Format: Journal Article
• Language: English
• Published: Targu Mures Dimitrie Cantemir University of Targu Mures 01.01.2015
• Subjects: Audiences; Brochures; Communication; Design; Information sources; Marketing; Teaching assistants; Tourism; Tourists; New York; United States > US; Romania

This paper is intended to highlight the major role played by tourist brochures as important marketing tools. Not only do they depict a certain tourist destination but they also create powerful destination images with a decisive role in attracting and gaining the tourists' interest and confidenc...