THE IMPACT OF TOURIST BROCHURES IN PROMOTING TOURISM EXPERIENCES AND DESTINATIONS

This paper is intended to highlight the major role played by tourist brochures as important marketing tools. Not only do they depict a certain tourist destination but they also create powerful destination images with a decisive role in attracting and gaining the tourists' interest and confidenc...

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Bibliographic Details
Published inAcademica Science Journal, Geographica Series no. 6; p. 44
Main Authors Moldovan, Raluca Emilia, Moldovan, Lucian
Format Journal Article
LanguageEnglish
Published Targu Mures Dimitrie Cantemir University of Targu Mures 01.01.2015
Subjects
Audiences
Brochures
Communication
Design
Information sources
Marketing
Teaching assistants
Tourism
Tourists
New York
United States > US
Romania
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Summary:This paper is intended to highlight the major role played by tourist brochures as important marketing tools. Not only do they depict a certain tourist destination but they also create powerful destination images with a decisive role in attracting and gaining the tourists' interest and confidence.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:2285-8075
2285-8822