Turn Team Innovation Into Product Attractiveness: A Case Study

Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attra...

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Bibliographic Details
Published inInternational Information Institute (Tokyo). Information Vol. 19; no. 8A; p. 3209
Main Authors Goh, Chin Fei, Rasli, Amran, Tan, Owee Kowang, Choi, Sang Long, Yusof, Halimah M
Format Journal Article
LanguageEnglish
Published Koganei International Information Institute 01.08.2016
Subjects
Case studies
Competitive advantage
Competitive business
Discriminant analysis
Hypotheses
Innovation
Innovations
Links
Product design
Product quality
Teamwork
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Summary:Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attractiveness, In other words, this study investigates the effect of team innovation on customer perceived product attractiveness. The study results confirmed that team innovation exhibits a positive impact on customer perceived attractiveness.
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ISSN:1343-4500
1344-8994