BOOK REVIEWS CITY Edition

• Published in: Dayton Daily News
• Main Author: Don Morris FOR THE DAYTON DAILY NEWS
• Format: Book Review
• Language: English
• Published: Dayton, Ohio Atlanta Journal Constitution, LLC 13.01.1997
• Subjects: BACK FROM THE BRINK: THE GREENSPAN YEARS; CHRISTOPHER WINANS; CORPORATE ABUSE: HOW 'LEAN AND MEAN' ROBS PEOPLE AND PROFITS; DRESS CASUALLY FOR SUCCESS ... FOR MEN; GETTING A RAISE MADE EASY; HOW TO BE THE PERSON SUCCESSFUL COMPANIES FIGHT TO KEEP: THE INSIDER'S GUIDE TO BEING NUMBER ONE IN THE WORKPLACE; HOW TO BUY THE HOME YOU WANT, FOR THE BEST PRICE, IN ANY MARKET; JOB SHOCK: FOUR NEW PRINCIPLES TRANSFORMING OUR WORK AND BUSINESS; LESLEY WRIGHT; MARTI SMYE; NEW WOMEN'S DRESS FOR SUCCESS BY JOHN T. MOLLOY; NO HANDS; ORGANIZING GENIUS: THE SECRET OF CREATIVE COLLABORATION; SMART MOVES FOR PEOPLE IN CHARGE; STAPLES FOR SUCCESS: FROM BUSINESS PLAN TO BILLION-DOLLAR BUSINESS IN DECADE; THE DOLLAR BILL KNOWS NO SEX: LESSONS IN LIFE AND MONEY; THE KING OF CASH: THE INSIDE STORY OF LAWRENCE TISCH; THE POWER TO GET IN BY MICHAEL A BOYLAN; THE RISE AND FALL OF THE SCHWINN BICYCLE COMPANY, AN AMERICAN INSTITUTION; THE WALL STREET JOURNAL LIFETIME GUIDE TO MONEY; TOUGH CALLS: SELLING STRATEGIES TO WIN OVER YOUR MOST DIFFICULT CUSTOMERS; VIRGIN KING: INSIDE RICHARD BRANSON'S BUSINESS EMPIRE; WHAT WORKS ON WALL STREET: A GUIDE TO THE BEST-PERFORMING INVESTMENT STRATEGIES OF ALL TIME; WHY CHANGE DOESN'T WORK: WHY INITIATIVES GO WRONG AND HOW TO TRY AGAIN; WINNING MANAGEMENT: 6 FAIL-SAFE STRATEGIES FOR BUILDING HIGH-PERFORMANCE ORGANIZATIONS; YOU'V ONLY GOT THREE SECONDS
• ISSN: 0897-0920

British businessman Richard Branson, founder and chairman of the Virgin Group, is among the world's most high-profile entrepreneurs. Whether ballooning across the oceans, mingling with Virgin Airline passengers, plugging his new, hangover-free Virgin Vodka or promoting a new megastore, Branson maintains a public image of being charming, informal, open-minded and nice. But Tim Jackson says that behind the public affability is a calculating business brain, a steely negotiator and someone who won't be constrained. He claims that Branson is someone who never breaks the law but saves millions with off-shore trusts and other legal, tax-avoidance schemes.