Marketing in the system of military-medical facilities

• Published in: Voenno-medicinskij ̆zurnal Vol. 335; no. 2; p. 10
• Main Authors: Kostiuchenko, O M, Sviridova, T B
• Format: Journal Article
• Language: Russian
• Published: Russia (Federation) 01.02.2014
• Subjects: Female; Hospitals, Military - economics; Hospitals, Military - organization & administration; Hospitals, Military - standards; Humans; Male; Marketing of Health Services; Military Medicine - economics; Military Medicine - methods; Military Medicine - organization & administration; Military Medicine - standards
• ISSN: 0026-9050

Military medical facilities of the Ministry of Defence of the Russian, have received the right to provide additional services and have been involved in the sphere of market relations. The strong influence of market relations - an objective reality that must be used for the development of military medical institutions and improving quality of care.Effective commercial activity can improve capabilities of the military medical institutions. This requires constant study of market mechanisms to implement and develop their competitive advantage. The paper substantiates the need for the participation of military medical institutions in the provision of health services to the public on the terms of compensation incurred by financial institutions costs (paid medical services, medical assistance program of compulsory and voluntary health insurance). Taking into account the specifics of military medical institutions set out basic principles and recommendations have been implementing marketing approach in their management, the practical application of which will not only increase efficiency, but also create conditions to improve the financial and economic indicators. This knowledge will help the mechanism of functioning health care market and the rules of interaction of market counterparties.