Types and characteristics of advertising images in Chinese medicine works during the Republic of China

The emergence of advertising images in Chinese medicine works during the period of China is the inevitable outcome of the development of commercial society. In the 237 advertising images, there are 106 pictures, 130 ink lines and 1 color photograph. It can be divided into 8 categories: chemist'...

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Bibliographic Details
Published inZhōnghuá yīshĭ zázhì Vol. 48; no. 5; p. 280
Main Authors Geng, H, Hu, X F
Format Journal Article
LanguageChinese
Published China 28.09.2018
Subjects
advertising images
Chinese medicine works
Republic of China
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Summary:The emergence of advertising images in Chinese medicine works during the period of China is the inevitable outcome of the development of commercial society. In the 237 advertising images, there are 106 pictures, 130 ink lines and 1 color photograph. It can be divided into 8 categories: chemist's shop, hospital, medical products, Chinese medicine school and organizations, book, book publishers, commodity and public service. It can reflect the popular themes of the society and social atmosphere at that time, having vivid characteristics of the times and artistry. Advertising image is a unique phenomenon in the books of the Republic of China.
ISSN:0255-7053
DOI:10.3760/cma.j.issn.0255-7053.2018.05.004