What's Inside the Panerai Playbook

CEO Jean-Marc Pontroué discusses his eco ambitions for the Panerai brand. by samantha conti A high-end watch brand is taking on the Goliath of global warming by sourcing recycled materials for its products and packaging, and inviting fellow makers to do the same. The first effort was small, and insp...

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Bibliographic Details
Published inWWD p. 32
Main Author Conti, Samantha
Format Trade Publication Article
LanguageEnglish
Published Los Angeles Penske Business Corporation 31.03.2022
Subjects
Chief executive officers
Diplomatic & consular services
Environmental impact
Recycling
Social responsibility
Steel
Supply chains
Sustainability
Titanium alloys
Switzerland
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Summary:CEO Jean-Marc Pontroué discusses his eco ambitions for the Panerai brand. by samantha conti A high-end watch brand is taking on the Goliath of global warming by sourcing recycled materials for its products and packaging, and inviting fellow makers to do the same. The first effort was small, and inspired by one of the brand's longtime ambassadors, the explorer Mike Horn, who approached Pontroué about a steel shaft, weighing about 10 kg, from his sailing yacht Pangaea. According to the group's website, it has earmarked multimillions of euros for innovation, and is looking to meet the needs "of the new digital and renewable energies industries." Other companies that supplied recycled materials for the eLab-ID concept watch include Siltronix ST, which specializes in high-tech silicon products and processing; Pr°Cadrans, which developed several technologies to deliver a dial made out of recycled materials, including titanium; RC Tritec, which produces luminescent materials for watchmaking; Novo Cristal, Panerai's recycled sapphire partner; Ugitech, a France-based steel manufacturer and supplier of recycled steel, and Morellato, which makes watch straps from recycled plastic.
ISSN:0149-5380