Gisou Makes Strides in U.S. Market

With Negin Mirsalehi coming from a family of beekeepers, she is the perfect person to bring honey-based hair care to Sephora." Over the past few years, she added, Sephora had seen an increase in the "care" element of hair care, with clients conscious of ingredients that promote hair h...

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Bibliographic Details
Published inWWD p. 16
Main Author Conti, Samantha
Format Trade Publication Article
LanguageEnglish
Published Los Angeles Penske Business Corporation 11.08.2020
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Summary:With Negin Mirsalehi coming from a family of beekeepers, she is the perfect person to bring honey-based hair care to Sephora." Over the past few years, she added, Sephora had seen an increase in the "care" element of hair care, with clients conscious of ingredients that promote hair health. [...]bees need to feed themselves with honey, so we only take the surplus from the hives. Because of all the antioxidants and vitamins, and because honey is a natural humectant, the oil is very good for the moisture levels in your hair."
ISSN:0149-5380