Vrai Wants Clients to Customize Every Detail of Their Lab-grown Diamond

In a video interview from Los Angeles, where Vrai is based, chief executive officer Mona Akhavi said the industry is changing quickly; demand for lab-grown diamonds is on the rise, and the cost of doing business is less than it was even a few years ago, factors which have allowed Vrai to launch its...

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Bibliographic Details
Published inWWD p. 47
Main Author Conti, Samantha
Format Trade Publication Article
LanguageEnglish
Published Los Angeles Penske Business Corporation 28.03.2023
Subjects
Customer services
Diamonds
Environmental impact
Jewelry
United States > US
San Francisco California
Online AccessGet full text

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Summary:In a video interview from Los Angeles, where Vrai is based, chief executive officer Mona Akhavi said the industry is changing quickly; demand for lab-grown diamonds is on the rise, and the cost of doing business is less than it was even a few years ago, factors which have allowed Vrai to launch its bespoke service to a wider audience. According to Paul Ziminsky Diamond Analytics, the lab-grown diamond market accounts for more than 11 percent of the diamond jewelry market overall. According to other studies, the bulk of that demand is coming from Gen Z and Millennial customers, who are unimpressed with the mined diamonds their parents and grandparents wore, and continue to wear.
ISSN:0149-5380