An analysis of drug advertising in non-specialty medical journals

It has been evaluated drug advertisement in four medical journals during 1989. A questionnaire allows us to evaluate pharmacological and advertising data. The main results obtained are the following: amoxicillin + clavulanic acid was the more advertising drug; the ratio publicity/pharmacological inf...

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Bibliographic Details
Published inRevista clínica espanõla Vol. 192; no. 3; p. 130
Main Authors López Valpuesta, F J, Hevia Alonso, A, Vázquez Díaz, J A, Fernández López, J A, Fernández Alonso, A
Format Journal Article
LanguageSpanish
Published Spain 01.02.1993
Subjects
Advertising as Topic - statistics & numerical data
Communication
Drug Industry
Periodicals as Topic - statistics & numerical data
Pharmaceutical Preparations
Spain
Surveys and Questionnaires
Spain
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Summary:It has been evaluated drug advertisement in four medical journals during 1989. A questionnaire allows us to evaluate pharmacological and advertising data. The main results obtained are the following: amoxicillin + clavulanic acid was the more advertising drug; the ratio publicity/pharmacological information was 3:1; 60% of the advertising products were new drugs, and only a 6% were essentials drugs according to WHO; slogans were acceptable; generally, aspects such as dosage and toxicology are referred. However, it is necessary to improve information about drug use in elderly patients, patients with impaired renal functional, as well as the necessary information in adverse drug reactions.
ISSN:0014-2565