FANDOM CONSUMPTION - THE GLOBAL TRANSFORMATION OF THE 21ST CENTURY SUBCULTURES

The purpose of this research is to analyze the fandom consumption with its components and the meanings behind them, creating a map of connections that exist between the fans of a specific lovemark and the lovemark itself. The chosen lovemark is the Twilight Saga mostly because of personal reasons bu...

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Bibliographic Details
Published inTransformations in Business & Economics Vol. 18; no. 2A; p. 445
Main Authors Manolica, Adriana, Conoro, Andreea, Roman, Teodora, Abrudan, Maria-Madela, Maxim, Andrei
Format Journal Article
LanguageEnglish
Published Kaunas Vilnius University, Kaunas Faculty of Humanities 01.01.2019
Subjects
21st century
Consumption
Fandom
Fans (Aficionados)
Meaning
Motion pictures
Questionnaires
Subcultures
Transformation
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Summary:The purpose of this research is to analyze the fandom consumption with its components and the meanings behind them, creating a map of connections that exist between the fans of a specific lovemark and the lovemark itself. The chosen lovemark is the Twilight Saga mostly because of personal reasons but also because it presents a complex system of fandom consumption that manifests itself on a large scale and in different areas of interest. The research implied creating a survey on a sample of 500 Twilight fans from all over the world, resulting in a representation of 51 countries. Each response to the questionnaire contributed to the creation of a map of connections that exist between the fans of the Twilight Saga and this worldwide phenomenon, connections expressed not only through fandom consumption, but also through the meanings behind each element that exists within this lovemark.
ISSN:1648-4460
2538-872X