Blend two proven training methods to improve results

Caught in the crossfire of hungry competitors and slim profit margins, operating companies throughout the chemical process industries cannot afford to ignore any opportunity that could boost their competitive advantage. For many firms, the greatest opportunity to increase productivity and profitabil...

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Bibliographic Details
Published inChemical Engineering Vol. 109; no. 8; pp. 191 - 194
Main Authors KAPP, Karl M, MCKEAGUE, Carrie
Format Magazine Article Trade Publication Article
LanguageEnglish
Published New York, NY McGraw-Hill 01.08.2002
Access Intelligence LLC
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Summary:Caught in the crossfire of hungry competitors and slim profit margins, operating companies throughout the chemical process industries cannot afford to ignore any opportunity that could boost their competitive advantage. For many firms, the greatest opportunity to increase productivity and profitability lies not in machinery or buildings, but in their employees. Education and training continue to be critical components in a company's overall competitive strategy. Michael Moe, director of global growth research at Merrill Lynch, has called an enterprise-wide approach to training, the number one source of competitive advantage in today's economy. One of the most compelling factors for ongoing training is the rapidly shrinking "half-life" of knowledge. The two training options most often considered are traditional, instructor-led training and more modern Internet- and software-based "e-learning" approaches. Both have solid advantages -- and some shortcomings -- that should be considered.
ISSN:0009-2460
1945-368X