Credibility elements of eWOM messages in the context of health care services. A Romanian perspective

The purpose of this paper is to investigate the Romanian consumers' determinants of eWOM messages' perceived credibility in the context of health care services. We selected a sample of 127 women and we administered a questionnaire. We used the partial least squares to uncover the establish...

Full description

Saved in:
Bibliographic Details
Published inJournal of medicine and life Vol. 6; no. 3; pp. 254 - 259
Main Authors Purcarea, V L, Gheorghe, I R, Petrescu, C M
Format Journal Article
LanguageEnglish
Published Romania Carol Daila University Foundation 15.09.2013
Carol Davila University Press
Subjects
Adult
Female
Health Services
Humans
Internet
Models, Theoretical
Original
Reproducibility of Results
Romania
Romania
argument quality
virtual communities
health care services
source credibility
electronic word of mouth
Online AccessGet full text

Cover

More Information
Summary:The purpose of this paper is to investigate the Romanian consumers' determinants of eWOM messages' perceived credibility in the context of health care services. We selected a sample of 127 women and we administered a questionnaire. We used the partial least squares to uncover the established relationships between the variables of the model, namely the argument strength and the source credibility of a eWOM message and the intention to purchase a health care service based on the information embedded in the eWOM messages. The results revealed that all variables had positive direct correlations with each other but the argument strength of a message has the highest impact on the intention.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:1844-122X
1844-3117