Drug Commercialisation

After obtaining a marketing authorisation from the regulatory health authorities, the new drug or medicine is commercialised. Gaining market access and pharmaceutical marketing play a pivotal role in bringing the new drug to the patient. Drug pricing and reimbursement is discussed as well as the cha...

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Bibliographic Details
Published inGlobal New Drug Development pp. 361 - 385
Main Authors Rosier, Jan A, Martens, Mark A, Thomas, Josse R
Format Book Chapter
LanguageEnglish
Published United Kingdom Wiley 2014
John Wiley & Sons, Ltd
Subjects
drug pricing
drug reimbursement
health technology assessment
independent drug information
Market access
pharmaceutical marketing
pharmaco‐economics
rational use of medicines
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Summary:After obtaining a marketing authorisation from the regulatory health authorities, the new drug or medicine is commercialised. Gaining market access and pharmaceutical marketing play a pivotal role in bringing the new drug to the patient. Drug pricing and reimbursement is discussed as well as the characteristics of the pharmaceutical market, general marketing principles, pharmaceutical marketing activities and the regulation on drug promotion. In addition, independent information and rational pharmacotherapy drive the wise use of any newly approved drug.
ISBN:9781118414880
1118414888
DOI:10.1002/9781118414873.ch8