USING DATABASES AND GIS IN SALES MANAGEMENT

• Published in: Annals of DAAAM & proceedings Vol. 20; no. 1; p. 459
• Main Authors: Badea, R, Badea, A, Moise, C
• Format: Journal Article
• Language: English
• Published: 01.01.2009
• ISSN: 1726-9679; 1726-9679

In the present context of the world market, a company needs to adopt innovative measures in order to stay competitive. From this point of view, it is very important for an economical agent to use all the informational resources it owns, in order to produce those crucial competitive advantages (Badea et al, 2008). One of the ways in which this can be obtained is by using databases and informational systems in all the activities of the company. Sales are one of the departments that can take full advantage of these new trends. Using the internet and managing databases in all the component activities of sales management becomes a necessity and also translates into an important competitive advantage.