Calidad de la Relación Universidad-Empresa en una Universidad Pública de Colombia

The objective of this study is to identify the role of the marketing function in university technology transfer processes, through the definition of hypotheses based on the scientific knowledge of marketing and the bases in the case of a colombian public university. It has been designed a hypothesis...

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Bibliographic Details
Published inJournal of technology management & innovation Vol. 13; no. 3; pp. 79 - 89
Main Authors Silvana Janeth Correa Henao, Beatriz Eugenia Londoño Giraldo, Juan Fernando Tavera Mesías
Format Journal Article
LanguageEnglish
Portuguese
Spanish
Published Santiago Universidad Alberto Hurtado; JOTMI 01.01.2018
Universidad Alberto Hurtado. Facultad de Economía y Negocios
Subjects
ENGINEERING, MULTIDISCIPLINARY
Marketing
Technology transfer
Colombia
University-Industry relationship
Relación Universidad-Empresa
relationship marketing
transferencia tecnológica universitaria
university technology transfer
marketing relacional
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Summary:The objective of this study is to identify the role of the marketing function in university technology transfer processes, through the definition of hypotheses based on the scientific knowledge of marketing and the bases in the case of a colombian public university. It has been designed a hypothesis model that reflects the quality of the relationship, analyzing constructs such as satisfaction, trust, commitment and loyalty in the University-Industry relationship, through a confirmatory analysis. In the results, the most relevant constructs for the management and the long-term relationships between the university and the companies are evidenced, which allows to pass from a technological transaction to a relationship view.
ISSN:0718-2724
0718-2724
DOI:10.4067/S0718-27242018000300079