Improving Export Marketing Performance: A Conceptual Model of Adaptation Marketing Strategy

This article aims at proposing a conceptual model of dynamic responsive-proactive superiority to bridge the gap between adaptation marketing strategy and export marketing performance. The literature reviews were undertaken to arrange novelty model on dynamic responsive-proactive superiority, this pr...

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Bibliographic Details
Published inCalitatea Vol. 20; no. 171; pp. 62 - 69
Main Authors Umboh, Ivonne Angelic, Aryanto, Vincent Didiek Wiet
Format Journal Article
LanguageEnglish
Published Bucharest Romanian Society for Quality Assurance 01.08.2019
Subjects
Adaptation
Competition
Developing countries
Exports
Financial performance
Globalization
Influence
LDCs
Literature reviews
Market shares
Market strategy
Marketing
Strategic management
Strategy
Studies
Asia
United States > US
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Summary:This article aims at proposing a conceptual model of dynamic responsive-proactive superiority to bridge the gap between adaptation marketing strategy and export marketing performance. The literature reviews were undertaken to arrange novelty model on dynamic responsive-proactive superiority, this proposed conceptual model is expected to improve export marketing performance vis-a-vis adaptation marketing strategy that is to date, and it is still under research particularly in developing countries. The dynamic responsive-proactive is also strengthened by innovation capability.
ISSN:1582-2559