Improving Export Marketing Performance: A Conceptual Model of Adaptation Marketing Strategy
This article aims at proposing a conceptual model of dynamic responsive-proactive superiority to bridge the gap between adaptation marketing strategy and export marketing performance. The literature reviews were undertaken to arrange novelty model on dynamic responsive-proactive superiority, this pr...
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Published in | Calitatea Vol. 20; no. 171; pp. 62 - 69 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Bucharest
Romanian Society for Quality Assurance
01.08.2019
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Subjects | |
Online Access | Get full text |
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Summary: | This article aims at proposing a conceptual model of dynamic responsive-proactive superiority to bridge the gap between adaptation marketing strategy and export marketing performance. The literature reviews were undertaken to arrange novelty model on dynamic responsive-proactive superiority, this proposed conceptual model is expected to improve export marketing performance vis-a-vis adaptation marketing strategy that is to date, and it is still under research particularly in developing countries. The dynamic responsive-proactive is also strengthened by innovation capability. |
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ISSN: | 1582-2559 |