A Proposal for Operationalizing Strategic Entrepreneurship from the Perspective of Strategic Agility

• Published in: European Conference on Innovation and Entrepreneurship pp. 563 - 571
• Main Author: Sajdak, Maja
• Format: Conference Proceeding
• Language: English
• Published: Reading Academic Conferences International Limited 01.09.2017
• Subjects: Competition; Competitive advantage; Decision making; Entrepreneurs; Entrepreneurship; Exploitation; Marketing; Prosperity; Research methodology; Strategic management; Theory
• ISSN: 2049-1050; 2049-1069

The aim of this paper is to propose a method for the operationalization of strategic entrepreneurship as an attribute of an agile enterprise. The proposed measures of strategic entrepreneurship will be analysed from the perspective of strategic agility, which represents the novelty of the present study. The research methods used in the study include an in-depth analysis of the literature, which helps to illustrate the issue in question. The paper is divided into four sections. The first section focuses on the theoretical foundations of entrepreneurship through a critical analysis of the literature. The second section discusses the perspective of strategic entrepreneurship in terms of its determinant factors. The third part focuses on the challenges faced by today's enterprises and the role of agility as a response to changes in the environment and companies' ability to adapt. The final part of the paper is devoted to the presentation of the measures of strategic entrepreneurship from the perspective of business strategic agility, developed on the basis of the author's original model supplemented by literature findings. This paper expands the understanding of strategic entrepreneurship in relation to strategic agility.