Richard & Judy's book club and 'Canada reads': readers, books and cultural programming in a digital era

This article is a result of a transnational comparison of two broadcast book programs' influence on readers' book choices. Online surveys and focus group interviews in Canada and the UK illustrate active audience participation in the converged era of print books, the internet, television a...

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Bibliographic Details
Published inInformation, communication & society Vol. 11; no. 2; pp. 188 - 206
Main Author Sedo, DeNel Rehberg
Format Journal Article
LanguageEnglish
Published 01.03.2008
Subjects
Book clubs
Canada
Clubs
Comparative analysis
Consumer preferences
Cultural factors
Media
Radio
Reading
Reading promotion
Television
Television programmes
Transnationalism
United Kingdom
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Summary:This article is a result of a transnational comparison of two broadcast book programs' influence on readers' book choices. Online surveys and focus group interviews in Canada and the UK illustrate active audience participation in the converged era of print books, the internet, television and radio. The analysis examines readers' negotiation of book choices through uses and gratifications theory as informed by a cultural critique of the programs themselves. Readers simultaneously respond to and create a hierarchy of cultural tastes that are bound up in the cultural assumptions that they have about the different media. Reprinted by permission of Routledge, Taylor and Francis Ltd.
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ISSN:1369-118X
DOI:10.1080/13691180801934487