Applying the General Process Model of Content Homogenization to Public Relations and Public Information

The General Process Model of Content Homogenization propounded by G. A. Payne integrates several extant theories of media processes and effects into a single model that predicts homogenous news content that reflects interests of elites. Dozier poses several arguments for the application of Payne...

Full description

Saved in:
Bibliographic Details
Published inGlobal media journal Vol. 10; no. 17; p. N_A
Main Author Dozier, David M
Format Journal Article
LanguageEnglish
Published Hammond Purdue University Calumet 01.10.2010
Subjects
Digital media
Elites
Elitism
Ethical issues
Linear Analysis
Mass Media
Mass Media Effects
Media theory & criticism
News media
Payne fund studies
Payne, Gregg A
Pragmatism
Public Relations
Social networks
Online AccessGet full text

Cover

More Information
Summary:The General Process Model of Content Homogenization propounded by G. A. Payne integrates several extant theories of media processes and effects into a single model that predicts homogenous news content that reflects interests of elites. Dozier poses several arguments for the application of Payne's model to theories of public relations practices. He suggests that Payne's rather linear model does not adequately address the emerging "shadow" model of news dissemination through digital and especially social media. Dozier concludes with normative and pragmatic arguments for the ethical practice of public relations.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:1550-7521
1550-7521