Take it to the street

The Chandler Public Library, AZ (www.chandlerlibrary.org), embarked on a promotional campaign in April and May to raise awareness of the e-resources available through its web site. The campaign consisted of two direct mail postcards (below, r.) sent to all 176,000 Chandler residents. One listed the...

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Bibliographic Details
Published inLibrary Journal Vol. Summer; pp. 12 - 14
Main Author Wilson, A Paula
Format Magazine Article Trade Publication Article
LanguageEnglish
Published New York MSI Information Services 01.07.2004
Subjects
Brochures
Collection development
Customers
Data collection
Digital libraries
Discovery tools
Electronic Equipment
Information technology
Internet
Internet resources
Librarians
Libraries
Library associations
Library catalogs
Library Personnel
Library Services
Online data bases
Online information retrieval
Reference Materials
Sales promotions
Searching
Trust (Psychology)
Use
Use statistics
Users
Vendors
Websites
United States > US
Las Vegas Nevada
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Summary:The Chandler Public Library, AZ (www.chandlerlibrary.org), embarked on a promotional campaign in April and May to raise awareness of the e-resources available through its web site. The campaign consisted of two direct mail postcards (below, r.) sent to all 176,000 Chandler residents. One listed the library's online resources. The second postcard targeted students ("It's 2AM and your term paper is due tomorrow, but you procrastinated.
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ISSN:0363-0277