Social marketing of insecticide-treated bednets: the case for Pakistan

With an estimated half a million cases of malaria annually in Pakistan, and drug resistant cases on the increase, more practical preventive measures such as insecticide-treated bednets are essential. Social marketing through commercial channels has become an important cost-effective means to deliver...

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Bibliographic Details
Published inEastern Mediterranean health journal Vol. 13; no. 2; p. 449
Main Authors Qazi, S, Shaikh, B T
Format Journal Article
LanguageEnglish
Published Egypt 01.03.2007
Subjects
Advertising as Topic - economics
Advertising as Topic - methods
Attitude to Health
Bedding and Linens - economics
Bedding and Linens - utilization
Cost-Benefit Analysis
Endemic Diseases - prevention & control
Endemic Diseases - statistics & numerical data
Health Knowledge, Attitudes, Practice
Health Services Accessibility
Health Services Needs and Demand
Humans
Insecticides - economics
Malaria - epidemiology
Malaria - prevention & control
Mosquito Control - economics
Mosquito Control - methods
Motivation
Pakistan - epidemiology
Poverty - economics
Poverty - psychology
Social Marketing
Vulnerable Populations
Pakistan
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Summary:With an estimated half a million cases of malaria annually in Pakistan, and drug resistant cases on the increase, more practical preventive measures such as insecticide-treated bednets are essential. Social marketing through commercial channels has become an important cost-effective means to deliver health products and services to low income people and to motivate them to use these services. It has been demonstrated that social marketing of insecticide-treated bednets has saved the lives of millions of people in malaria-endemic regions at a cost as low as U.S. $2 per person. Social marketing could be an effective strategy for getting insecticide-treated nets to poor communities in Pakistan who are most vulnerable to malaria.
ISSN:1020-3397