Buzzwork for development office is "dollar objective"

Tough "marketing" is this year's fund raising "word," a new word is about to take its place--dollar objective. The author outlines the role and function of a development office in context of these changing buzzwords.

Saved in:
Bibliographic Details
Published inFund raising management Vol. 10; no. 1; p. 34, 36
Main Author Naparstek, S G
Format Magazine Article
LanguageEnglish
Published United States 01.03.1979
Subjects
Administrative Personnel
Financial Management
Fund Raising
Hospitals
Marketing of Health Services - organization & administration
United States
United States
Online AccessGet more information

Cover

More Information
Summary:Tough "marketing" is this year's fund raising "word," a new word is about to take its place--dollar objective. The author outlines the role and function of a development office in context of these changing buzzwords.
ISSN:0016-268X