Special event a "pushover" for Hemophilia Foundation

Thousands of dominoes, a 21 year old toppling champ and an enthusiastic publicity campaign were the principal components of success for the Foundation's innovative "Domino Spectacular." The author describes how this special event boosted the Foundation's image and income.

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Bibliographic Details
Published inFund raising management Vol. 9; no. 5; p. 26
Main Author Harrington, T D
Format Magazine Article
LanguageEnglish
Published United States 01.11.1978
Subjects
Anniversaries and Special Events
Foundations
Fund Raising
Hemophilia A - economics
Public Relations
United States
United States
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Summary:Thousands of dominoes, a 21 year old toppling champ and an enthusiastic publicity campaign were the principal components of success for the Foundation's innovative "Domino Spectacular." The author describes how this special event boosted the Foundation's image and income.
ISSN:0016-268X