Marketing factors affecting physician choice as related to consumers' extent of use and predisposition toward use of physician services

This study explores the relationship between predisposition toward, and the extent of actual use of, physician services. Factors in a physician's marketing offering of most importance to consumers in various predisposition and use categories are identified along with their demographic differenc...

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Bibliographic Details
Published inJournal of health care marketing Vol. 5; no. 4; p. 7
Main Authors Wotruba, T R, Haas, R W, Oulhen, H
Format Journal Article
LanguageEnglish
Published United States 1985
Subjects
Adult
Aged
Choice Behavior
Community Participation
Data Collection
Female
Humans
Male
Marketing of Health Services
Middle Aged
Patient Acceptance of Health Care
Personal Health Services - utilization
Physicians
United States
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Summary:This study explores the relationship between predisposition toward, and the extent of actual use of, physician services. Factors in a physician's marketing offering of most importance to consumers in various predisposition and use categories are identified along with their demographic differences, and marketing strategy implications are noted.
ISSN:0737-3252