Food as a problem: a Sociological Approach to Food Advertising in Spain (1960-2010)

In this work analyzed the advertising's discourse of a sample of food advertisements taken from the Spanish journals from 1960 to 2010. The Socio-historical analysis executed allows linkage between social changes that occurred in Spain in this period and the changes in the design of food and th...

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Bibliographic Details
Published inEmpiria (Madrid) no. 25; pp. 121 - 146
Main Authors Diaz-Mendez, Cecilia, Gonzalez-Alvarez, Maria
Format Journal Article
LanguageSpanish
Published 01.01.2013
Subjects
Advertising
Consumers
Discourse Analysis
Health
Households
Social Change
Spain
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Summary:In this work analyzed the advertising's discourse of a sample of food advertisements taken from the Spanish journals from 1960 to 2010. The Socio-historical analysis executed allows linkage between social changes that occurred in Spain in this period and the changes in the design of food and the health's concept transmitting through food advertising. We ordered these changes in four phases that show not only how food has changed, but also how it has transformed the role of industry, consumers and the proper roles in the households, like the persons responsible of the feeding in the different periods in the history of Spain. Adapted from the source document.
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ISSN:1139-5737