China's Untapped Second Cities

Most companies serving the Chinese market have focused on the top-tier cities in China, where much of the country's economic progress has been concentrated. The next horizon is the second tier, defined as cities having fewer than six million people and an annual per capita GDP of less than 34,0...

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Bibliographic Details
Published inHarvard business review Vol. 86; no. 2; p. 42
Main Author Pohle, George
Format Magazine Article
LanguageEnglish
Published Boston Harvard Business Review 01.02.2008
Subjects
Cities
International markets
Multinational corporations
Target markets
China
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Summary:Most companies serving the Chinese market have focused on the top-tier cities in China, where much of the country's economic progress has been concentrated. The next horizon is the second tier, defined as cities having fewer than six million people and an annual per capita GDP of less than 34,000 yuan. Collectively, the 300 or so cities in this group, such as Fuzhou and hefei, represent nearly 53% of China's urban population and 64% of its GDP, but they have yet to be tapped by most foreign multinationals.
Bibliography:content type line 24
ObjectType-Feature-1
SourceType-Magazines-1
ISSN:0017-8012