ETHICAL ANALYSIS OF THE CHRISTMAS ANNOUNCEMENTS OF LOTTERIES AND STATE BETS

Keywords: ethics, advertising, Corporate Social Responsibility, Loterías y Apuestas del Estado, communication, Autocontrol, spot, Christmas, emotional marketing. The draw takes place on December 22nd, although before the event, there is what can be considered a cultural tradition, the famous Christm...

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Bibliographic Details
Published inSEECI 2000 Vol. 56; pp. 1 - 8
Main Author Murcia, María Patricia García
Format Journal Article
LanguageEnglish
Published Madrid Revista de Comunicación de la SEECI (Sociedad Española de Estudios de la Comunicación Iberoamericana) 01.01.2023
Subjects
Advertisements
Advertising agencies
Business communication
Christmas
Communication
Ethics
Lotteries
Marketing
Principles
Social responsibility
Spain
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Summary:Keywords: ethics, advertising, Corporate Social Responsibility, Loterías y Apuestas del Estado, communication, Autocontrol, spot, Christmas, emotional marketing. The draw takes place on December 22nd, although before the event, there is what can be considered a cultural tradition, the famous Christmas lottery spot. Besides this demand, there is a certain interest in protecting in some way the information that is transmitted to the public. [...]to continue, an analysis will be made of the new Code of Advertising Conduct of the Association for the Self-Regulation of Commercial Communication (AUTOCONTROL). To analyze the Christmas advertisements of Loterías y Apuestas del Estado between 2009 and 2021, from the perspective of the latest AUTOCONTROL code of ethics.
ISSN:1575-9628
1576-3420
DOI:10.15198/seeci.2023.56.e806