Conceptualization of Public Management by Realizing the Social Potential of Authority, Business, Community in the Conditions of Digitalization

• Published in: Pacific Business Review International Vol. 17; no. 12
• Main Authors: Kolosovska, Iryna, Rudenko, Olha, Sykaliuk, Dmytro, Stasiuk, Oleksandr, Kutsii, Ivan
• Format: Journal Article
• Language: English
• Published: Udaipur Pacific Academy of Higher Education and Research 01.06.2025
• Subjects: Digital technology; Electronic government; Public administration; Social security
• ISSN: 0974-438X

In the article, features of public management in modern conditions are examined. Directions of realizing social potential of government, business and communities in the conditions of digitalization are determined. The main approaches to conceptualizing public management were identified, which made it possible to track the change in the public management paradigm. Based on the study of the theoretical basis of management, the main directions of its formation, development and updating of research were substantiated. The proposed conceptual model of public management by realizing social potential includes the goal, subject-object component, principles, methods, tools, tasks and components that allow increasing efficiency of public authority. Directions of activating interaction of public management with the public were proposed, which made it possible to determine effectiveness of this cooperation. Keywords: Public Administration, Social Concept Of Public Administration, Social Potential, Social Security, Interaction “Government-Business-Community”, Digitalization, E-Government.