DEVELOPING CREATIVE COMPETENCIES IN PUBLIC RELATIONS STUDENTS: NEW CONCEPTION OF TEACHING

• Published in: Economic and Social Development: Book of Proceedings pp. 534 - 542
• Main Authors: Osipovskaya, Elizaveta, Miakotnikova, Svetlana
• Format: Conference Proceeding
• Language: English
• Published: Varazdin Varazdin Development and Entrepreneurship Agency (VADEA) 30.10.2017
• Subjects: Classrooms; Collaboration; Communication; Cooperative learning; Curricula; Deduction; Design; Education; Educational technology; Employment; English language; Interdisciplinary aspects; Knowledge; Linguistics; Multimedia; Printed materials; Problem solving; Professionals; Project-based learning; Psychological aspects; Public relations; Skills; Social networks; Students; Studies; Teaching; Teaching methods; Russia
• ISSN: 1849-6903; 1849-6903

The article deals with the issue of the educational process in the sphere of PR, namely developing innovative and creative thinking skills of future PR specialists. The purpose of the study is to investigate the prospects of project-based learning implementation into a PR teaching classroom by combining the knowledge of Business English and creative competencies with the use of platforms for producing multimedia content. The subject of the work is to implement modern technologies into the educational process. The study uses general methods of research, such as analysis, synthesis, induction, deduction, experimental observation and special scientific methods, e.g. a pedagogical experiment. The result of the research is the creation of project-based learning programmes for Public Relations students. It is assumed that through cooperation and teamwork students develop creative skills, and discover innovative approaches to accomplish tasks. In this case, education focuses not only on memorizing content, but also on the practical application of knowledge. Thus, such simulated conditions create the atmosphere of a real PR-department. The situation-based nature of the project generates and develops various competencies of future specialists in terms of developing professional, social and personal values. The novelty of the study lies in an interdisciplinary approach to teaching skills and competences that embraces such fields of knowledge as design, linguistics and Public Relations.