SPORTS COMMUNICATION IN THE SPANISH BACHELOR'S DEGREES IN JOURNALISM CURRICULUM

For 11% of universities, the latter is the only way in which the subject is addressed, and in one case an institution does not include any reference to sport. [...]most Journalism degrees in Spain cover, to a greater or lesser extent, the demand for training in sports communication, although data in...

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Bibliographic Details
Published inSEECI 2000 Vol. 56; pp. 28 - 46
Main Author Montero-Ramos, Francisco Javier
Format Journal Article
LanguageEnglish
Published Madrid Revista de Comunicación de la SEECI (Sociedad Española de Estudios de la Comunicación Iberoamericana) 01.01.2023
Subjects
Colleges & universities
Communication
Core curriculum
Curriculum development
Higher education
Journalism schools
Sports
United States > US
Spain
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Summary:For 11% of universities, the latter is the only way in which the subject is addressed, and in one case an institution does not include any reference to sport. [...]most Journalism degrees in Spain cover, to a greater or lesser extent, the demand for training in sports communication, although data indicates that this discipline is not yet fully established and that there is room for improvement. [...]in sports clubs and federations, not only in their communication offices but also in the entities' own media, which now have to produce their own content to serve directly to the audience. [...]as bobillo (2017) points out, sports journalism is evolving towards sports communication, which encompasses both the information and the strategies within sports organizations. Less than a decade later, a study by the John Curley Center for Sports Journalism (Penn State University, 2012) raised the percentage to 48%. According to Rojas-Torrijos (2021a, p. 274), 54 % of journalism degrees in Spanish universities include in their curricula some subject on sports.
ISSN:1575-9628
1576-3420
DOI:10.15198/seeci.2023.56.e810