CONTROL RECOVERING PROCESS OVER A STRATEGIC SUPPLIER BY AN EXTREMELY DEPENDENT CUSTOMER: THE ORANGE-APPLE CASE

This paper presents the findings of a three and a half year participatory study within the company Orange, and focuses on its efforts to recover control of its mobile handset supplier Apple. Apple is both an indispensable supplier and a competitor, impacting Orange's value creation and business...

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Bibliographic Details
Published inComptabilité Contrôle Audit Vol. 22; no. 2; pp. 0_I - XXVI
Main Authors Trehan, Natacha, Pourrat, Cyril
Format Trade Publication Article
LanguageEnglish
French
Published Paris Association Francophone de Comptabilite 01.09.2016
Subjects
Business models
Case studies
Competition
Consumer behavior
Impact analysis
Process controls
Social control
Studies
Suppliers
Variables
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Summary:This paper presents the findings of a three and a half year participatory study within the company Orange, and focuses on its efforts to recover control of its mobile handset supplier Apple. Apple is both an indispensable supplier and a competitor, impacting Orange's value creation and business model. As a consequence, Orange is extremely dependent on Apple. In this context, modes of control identified in the inter-organizational literature (social and relational control, non-coercive strategies) appear inapplicable. The case study is based on a story-telling approach. In such a highly complex situation, the control recovery process is achieved by trial and error, and Orange implements what we call preemptive process control.
ISSN:1262-2788
2313-514X
DOI:10.3917/cca.222.0011