Crowned at last
Consumer power is changing the way the world shops. The ability to get information about whatever you want, whenever you want, whenever you want has given shoppers unprecedented strength. The implications for business are enormous. In this survey of consumer power, its rise is charted through three...
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| Published in | The Economist (London) Vol. 375; no. 8420; pp. 3 - 16 |
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| Main Author | |
| Format | Magazine Article |
| Language | English |
| Published |
02.04.2005
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| Online Access | Get full text |
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| Summary: | Consumer power is changing the way the world shops. The ability to get information about whatever you want, whenever you want, whenever you want has given shoppers unprecedented strength. The implications for business are enormous. In this survey of consumer power, its rise is charted through three industries: packaged goods, consumer electronics and cars. The impact on practices within advertising are also discussed, as is what consumers will do with this new power. |
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| Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
| ISSN: | 0013-0613 |