소비자의 개인적 특성이 스마트워치 사용의도에 미치는 영향

• Published in: 한국컴퓨터정보학회논문지 Vol. 21; no. 10; pp. 143 - 148
• Main Authors: 권순홍(Soon-hong Kwon), 임양환(Yang-whan Lim)
• Format: Journal Article
• Language: Korean
• Published: 한국컴퓨터정보학회 01.10.2016
• Subjects: 컴퓨터학; Intention of use; Wearable; Smart Watch; Auxiliary Device
• ISSN: 1598-849X; 2383-9945

Although various wearable devices applying information technologies are launched, only some of them are forming their own markets, and product which general consumers started to use in their daily life is believed to be smart watch. This study is intended to find factors why such smart watches are selected in terms of individual consumer’s characteristics in smart watches whose market is under its early stage. Smart watches are not forming their markets yet and this product is rather closer to a device attached to smart phone. But they would form markets only if their value is approved by themselves. This study looked into a structure under which smart watch forms its preference in terms of individual consumer and consumers are willing to use it. This study has its meaning by looking into factors why smart watch is spreading in market in terms of individual consumer’s characteristics. Results from this study are believed to provide fruitful implication to establish market strategy for wearable devices including smart watch that is not much used yet by consumers. KCI Citation Count: 1