시선추적장치를 활용한 모바일 메신저 이모티콘의 시각적 주의집중 분석

• Published in: 멀티미디어학회논문지 Vol. 23; no. 3; pp. 508 - 515
• Main Authors: 박민희(Min Hee Park), 황미경(Mi Kyung Hwang), 권만우(Mahn Woo Kwon)
• Format: Journal Article
• Language: Korean
• Published: 한국멀티미디어학회 2020
• Subjects: 전자/정보통신공학; Eye-Tracking; Visual Attention; Mobile Messenger Emoticon
• ISSN: 1229-7771; 2384-0102

For the success of mobile messenger emoticons, it is important to grab the attentions of users or consumers and identify the influence factors that can satisfy empathy and emotional satisfaction. In this study, first, subjective evaluation of the mobile messenger emoticons of the subjects was examined through a preliminary survey, and then Eye-tracking experiments were conducted to identify the influence factors that can attention of the subject's eyes in the emoticons. The study revealed that emoticons such as Ompangi and Onaeui yeosin highlighting their characters mainly focus on characters(face). Secondly, Gyuiyomjueui and Handprinting emoticons focused on Text. Contrary to earlier studies, such results showed that people are presumed to focus on characteristic elements such as size, form, color and location of visually exposed elements rather than primarily having a keen interest in characters.