베트남인의 한국 의료관광 이용의도에 영향을 미치는 요인

• Published in: Kanho Haengjŏng Hakhoe chi = The journal of Korean Nursing Administration Academic Society Vol. 22; no. 4; pp. 332 - 343
• Main Authors: 염영희(Yom, Young-Hee), 김명애(Kim, Myoung Ae)
• Format: Journal Article
• Language: Korean
• Published: 한국간호행정학회 2016; 간호행정학회
• Subjects: 간호학; Health services need and demand; Intention; 의료서비스 필요 및 욕구; Medical tourism; 의료관광; 이용의도
• ISSN: 1225-9330; 2288-4955
• DOI: 10.11111/jkana.2016.22.4.332

Purpose: The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models Methods: Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, ${\chi}^2$, t-test and Multiple Logistic Regression. Results: Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%. Conclusion: These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.