AI 노인 돌봄 로봇의 혁신특성과 노인소비자특성이 수용의도에 미치는 영향

• Published in: 멀티미디어학회논문지 Vol. 23; no. 10; pp. 1318 - 1330
• Main Authors: 엽효(Ye. Xiao), 김치용(Chee-Yong Kim)
• Format: Journal Article
• Language: Korean
• Published: 한국멀티미디어학회 2020
• Subjects: 전자/정보통신공학; AI; Mediation Effect; Innovative Resistance; AI Senior Care Robot; Ram
• ISSN: 1229-7771; 2384-0102

The purpose of this study is to identify the effect of the innovation characteristics that AI Elderly Care Robots have on elderly consumers and to verify the acceptance or mediated resistance by the elderly of the innovation characteristics. Research was conducted throughout this study of the characteristics of the elderly so that the study results could contribute to the improvement of the quality and manufacture of AI Elderly Care Robots by lowering the psychological resistance of the elderly. Survey questions were answered by senior citizens aged 65 and older. The SPSS25 and AMOS22 programs were used for analysis. The analysis confirmed that innovation resistance has a significant mediated effect on the characteristics of elderly consumers and their willingness to accept the innovation characteristics of the AI Elderly Care Robots. Through this study, Ram's innovation resistance model has been verified empirically and it is estimated that by considering the specificities of elderly consumers and using the information to contribute to the development and modification of AI Elderly Care Robots will increase the willingness of the elderly to accept the innovation characteristics of the AI Elderly Care Robots.