아동 드레스의 디자인 요소 변화에 따른 이미지 지각 연구 - 광주광역시 만 5~6세 여아 어머니를 중심으로

• Published in: Fashion & textile research journal Vol. 19; no. 3; pp. 267 - 279
• Main Authors: 양효정, Hyo-jung Yang, 박순천, Soon-chun Park
• Format: Journal Article
• Language: Korean
• Published: 한국의류산업학회 30.06.2017
• Subjects: children dresses (아동 드레스); clothing design factors (디자인요소); image perception (이미지 지각); preschool children (학령 전 아동); 생활과학
• ISSN: 1229-2060; 2287-5743
• DOI: 10.5805/SFTI.2017.19.3.267

The necessity on children dresses for cultural events and emotional aspects in designs have become important according to the development of kids industry and revitalization of party culture, and so grasping emotional requirements of consumers (image perception) is necessary actually. For the purpose of this research, the study used 27 color pictures on the whole bodies of preschool children who wore children dresses that mixed clothing design factors differently (sleeve, skirt length, waist line, materials, color, decoration type and location) through a survey. Regarding the survey objects, this study objected preschool children of 5~6 years old girl`s mothers who lived in Gwangju Metropolitan City, and its results were same as follows. First, the mothers evaluated children dresses like `beautiful,` smart,` `cute,` `tidy` images. Second, sleeve, waist line, skirt length, materials, color, decoration type and location appeared to clothing cues affecting influences to overall image perception of children dresses, and decorations were implicated as salient cues that affected greater influences to image perception of children dress wearers than other clothing design factors especially. Based on the research, this study expects that various forthcoming researches have been made continuously, and it could become a guideline for the development of children dress industry afterwards.