의류업체의 지속가능경영 TBL 구성요소와 기업평가 및 브랜드 이미지

• Published in: Fashion & textile research journal Vol. 16; no. 2; pp. 293 - 300
• Main Authors: 나동규, Jeong Won Lee, 이정원, Young Joo Na
• Format: Journal Article
• Language: Korean
• Published: 한국의류산업학회 30.04.2014
• Subjects: clothing purchase behavior; consumer; fit; size; 생활과학
• ISSN: 1229-2060; 2287-5743

Fashion companies confront to environmental problem and resource depletion and have to consider ‘sustainability’into their management. Corporate sustainable management of company is explained as the model of Triple Bottom Line which is composed of economic, social and environmental elements, thus we wanted to adapt this model to the case of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements which contain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability, reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaire about 300 people in their 20`s and performed statistical analysis. As a result, the elements of corporate sustainable management in fashion company are related to the company evaluation, and again company evaluation is correlated to the evaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation, social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmental responsibility is deeply related with reciprocality of fashion company`s evaluation. The results of this study revealed the importance of corporate sustainable management of fashion companies, and the relationships in fashion industry are stronger than in other industry.