패션 소비자의 환경가치가 친환경 패션제품 구매만족도 및 재구매의도에 미치는 영향

This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical ana...

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Bibliographic Details
Published in한국의류산업학회지 Vol. 12; no. 4; pp. 431 - 438
Main Authors 홍병숙, Byung Sook Hong, 이은진, Eun Jin Lee, 주영주, Young Joo Chu
Format Journal Article
LanguageKorean
Published 한국의류산업학회 30.08.2010
Subjects
eco-friendly fashion products
Environmental values
purchase satisfaction
repurchase intention
생활과학
environmental values
eco-friendly fashion products
purchase satisfaction
repurchase intention
Online AccessGet full text
ISSN1229-2060
2287-5743

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Summary:This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.
Bibliography:THE KOREAN SOCIETY OF CLOTHING INDUSTRY
KISTI1.1003/JNL.JAKO201021734882320
G704-000947.2010.12.4.003
ISSN:1229-2060
2287-5743