갯벌생태관광에 대한 소비자의 잠재가치 측정에 관한 연구

• Published in: Ocean and polar research Vol. 33; no. 2; pp. 149 - 157
• Main Authors: 장정인, 이주석, 신철오, Chang, Jeong-In, Lee, Joo-Suk, Shin, Chul-Oh
• Format: Journal Article
• Language: Korean
• Published: 한국해양과학기술원 01.06.2011
• Subjects: 해양학; marginal willingness to pay; contingent choice method; coastal wetland ecotourism; multinomial logit model
• ISSN: 1598-141X; 2234-7313

As tourist are becoming increasingly environmentally conscious, government and related companies need to establish policies or strategies that encourage ecotourism. The aim of this study is to analyze individual preferences and estimate shadow prices, namely, willingness to pay for coastal wetland ecotourism. This study applies a contingent choice method to measuring marginal WTP for each attribute (tour duration, number of visitors, guide, program) of coastal wetland ecotourism. The finding herein contribute to complementing the valuation methods by estimating various attributes of coastal wetland ecotourism and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to ecotourism.