가전제품 소비자의 Channel Equity에 관한 탐색적 연구

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Bibliographic Details
Published inJournal of global academy of marketing science = Make'ting gwahag yeon'gu Vol. 18; no. 3; pp. 1 - 25
Main Authors 서용구(Suh Yong-Gu), 이은경(Eun-Kyung Lee)
Format Journal Article
LanguageKorean
Published 한국마케팅과학회 30.09.2008
Korean Academy Of Marketing Science
Subjects
市
멀티채널
原因
retail
渠道？意
market
子
eletronic
channel satisfaction score
零
chanel equity
유통경로
reason to buy
渠道
比分
Online AccessGet full text

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Author 이은경(Eun-Kyung Lee)
서용구(Suh Yong-Gu)
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DocumentTitleAlternate An Exploratory Study on Channel Equity of Electronic Goods
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Issue 3
Keywords 市
멀티채널
原因
retail
渠道？意
market
子
eletronic
channel satisfaction score
零
chanel equity
유통경로
reason to buy
渠道
比分
Language Korean
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PublicationTitle Journal of global academy of marketing science = Make'ting gwahag yeon'gu
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Publisher 한국마케팅과학회
Korean Academy Of Marketing Science
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TableOfContents Abstract〉 〈摘要〉 〈요약〉 Ⅰ. 서론 Ⅱ. 선행연구 Ⅲ. 연구방법 Ⅳ. 실증분석 및 결과 Ⅴ. 결론 및 시사점 참고문헌
Title 가전제품 소비자의 Channel Equity에 관한 탐색적 연구
URI https://scholar.kyobobook.co.kr/article/detail/4010022634428
Volume 18
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