가전제품 소비자의 Channel Equity에 관한 탐색적 연구

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Bibliographic Details
Published inJournal of global academy of marketing science = Make'ting gwahag yeon'gu Vol. 18; no. 3; pp. 1 - 25
Main Authors 서용구(Suh Yong-Gu), 이은경(Eun-Kyung Lee)
Format Journal Article
LanguageKorean
Published 한국마케팅과학회 30.09.2008
Korean Academy Of Marketing Science
Subjects
市
멀티채널
原因
retail
渠道？意
market
子
eletronic
channel satisfaction score
零
chanel equity
유통경로
reason to buy
渠道
比分
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ISSN:1229-7119
1229-7119