앙트러프러너십이 대학생의 창업활동 및 창업의지에 미치는 영향 연구: 미용학과 대학생을 대상으로

• Published in: 한국미용학회지 Vol. 29; no. 6; pp. 1486 - 1495
• Main Authors: 김세은, Se-eun Kim, 이연서, Yeon-seo Lee
• Format: Journal Article
• Language: Korean
• Published: 한국미용학회 31.12.2023
• Subjects: Beauty college students; Entrepreneurial activity; Entrepreneurship; Entrepreneurship intention; 미용
• ISSN: 1229-4349
• DOI: 10.52660/JKSC.2023.29.6.1486

This study confirmed the impact of entrepreneurship among cosmetology college students on their will to start a business, and empirically analyzed whether entrepreneurship activities had a mediating effect. Based on previous research at home and abroad, theories of entrepreneurship, entrepreneurial activity, and entrepreneurial will were reviewed, and a research model and hypothesis were derived based on the theories. Of the 170 returned survey responses, 162, excluding 8 inappropriate ones, were selected for final analysis. The results of this study are as follows. Among the innovativeness, progressiveness, and risk-taking of entrepreneurship, progressiveness was found to have a significant effect on start-up activities, and start-up activities had a significant effect on the will to start a business. It was found to have a significant effect. These research results suggest the importance of cultivating entrepreneurship and entrepreneurship activities to increase the willingness to start a business among cosmetology departments.