중국 오토캠핑 참여자의 참여 동기에 대한 연구 - 여가만족 및 심리적 행복감을 중심으로

• Published in: 중국연구 Vol. 74; pp. 347 - 369
• Main Authors: 박상수, Park Sangsoo, 주준여, Zhou Junru
• Format: Journal Article
• Language: Korean
• Published: 한국외국어대학교 중국연구소 31.03.2018; 중국연구소
• Subjects: Auto-camping; Leisure Satisfaction; Motivation; Psychological Well-being; Push-Pull Factors; 중국어와문학
• ISSN: 1225-8695; 2713-5950
• DOI: 10.18077/chss.2018.74..015

In modern society, leisure has become recognized as an important activity for individuals to enjoy a happy life. This study starts from the perspective that a leisure activity has directly related to happiness and Camping was set up as a research area. Recently, the trend towards Auto-camping that is one of the nature friendly leisure activities has been upwards in China. The First purpose of this study is to find the correlation among the motivation focused on push-pull factors, leisure satisfaction and psychological well-being(happiness) of the theoretical argument. The Second is to evaluate the effect among Push-Pull factors, leisure satisfaction and psychological well-being. The Third is to evaluate the differences in perception according to demographic characteristics of Push-Pull factors, leisure satisfaction and psychological well-being. The followings are the main results. First, the survey respondents were predominantly participate together with their family members or relatives for 1 night 2 days. Also, they usually participate in auto-camping 2 or 3 times a year and their main information sources were we-chat(微信). Second, this study confirmed significant the path-coefficient among the motivation, leisure satisfaction and psychological well-being(happiness) happiness except the pull factors including ‘the nature & service attraction’ factor. Therefore, Under the assumption that satisfaction with camping activities will lead to continued participation in the future, To induce continuous camping activities, it is necessary to stimulate the individual's sense of accomplishment and enjoy various activities with others, and to provide 'pro(親)-ecological & environment-friendly' camping programs able to heal by the natural environment(nature) & suitable services.