Modular Imagined Community: Manila’s Koreatown in the Time of Global Korea and the Popularity of Samgyupsal

• Published in: 수완나부미 Vol. 16; no. 1; pp. 39 - 80
• Main Author: Jose Mari B. Cuartero
• Format: Journal Article
• Language: Korean
• Published: 부산외국어대학교 아세안연구원 31.01.2024
• Subjects: Friendship; Hospitality; Koreatown; Modular; Nationalism; Samgyupsal; Koreatown; Friendship; Hospitality; Nationalism; Modular; Samgyupsal
• ISSN: 2092-738X

Guided by the prism of cultural studies, this paper takes a look at the Manila Korea Town in Malate, Manila. The location, Manila Korea Town, figures as the paper’s object of study by exploring, theorizing, and reflecting on its presence and location within the horizon of the signifying powers of Korea-Philippine relations in the contemporary period. With the subject position of this essay, the paper theorizes by responding to the following questions: How does the meaning-making of South Korea fare with other Koreatowns in the world from the scale of Koreatown in Manila? Subsequently, what happens to a place when a global cultural phenomenon evolves into a form of placemaking in a different nation and territory? As Koreatown finally grounds itself in the anarchic lifeworld of Manila, what does this historical development in our urban lives reveal about our contemporary times? Responding to this set of questions led this paper to foreground the idea of a modular imagined community within a four-part discussion. The body of the essay begins by theorizing on the concept that this paper proposes, modular imagined community, and such a concept work draws from the theories of nationalism by Benedict Anderson and Partha Chatterjee. Subsequently, the antinomy between Anderson and Chatterjee is pursued by looking at the history of such a place, and through this step, the paper unravels the character of the place of Manila Korea Town, which explains the conditions of possibility of such social and communitarian formation. Yet as the public is caught by the presence of such development especially at the heart of Manila, the paper expands the scale and viewpoint by shining light on the globality of South Korea in relation to the Philippines. Lastly, this paper closes with a discussion on the food culture facilitated by this recent development, which also pushes us to imagine its potential, especially in light of the critique raised against South Korea and the popular culture associated with this phenomenon.